The look and feel we could go with is something around the 'What The Bleep' branding. You can see it here - http://www.whatthebleep.com/
(there is also a short video on here that gives you a feel of what it is about)
The target market is very broad but the logo/branding needs to attract people who are looking to make change in their life, looking for abit of spirituality, want to work on themselves and find out the mechanics behind why they are who they are.
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