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New logo for Parents for Choice in Education

PCE Utah avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.

Un gagnant a été sélectionné de 30 designs proposés par 8 designers freelance.

designer graphistes

Voici comment PCE Utah a commencé son expérience création de logo


Parents for Choice in Education seeks an updated logo to help rebrand our image. We’re a grassroots organization that has been involved in local politics and education policy since 2000. Although we support all sorts of innovative education reforms for elementary and secondary schools, we’ve been labeled by our opponents as too narrowly focused on one issue.

A new logo will play a critical role in our efforts to show that we're more than just one issue; we're about a broad range of education innovations that will help students from Utah (USA) compete in a 21st century, global economy.

Nom de la marque

Parents for Choice in Education

Qu'est-ce qui vous inspire et comment imaginez-vous le design de votre entreprise?

In sum, PCE is trying to get our local elementary and secondary education system to be creative and innovative about how they provide education to our children or in other words, we want the education system to "THINK OUTSIDE OF THE BOX."  For the past 100 years, we've been doing things the same way in education.  As an organization, we're trying to change that and we want our new logo to reflect that.


To see our current logo and overall color theme used in our media, go to


This logo will be used on multiple media including websites, letter heads, printed media (brochures, flyers), business cards, possibly bill boards and posters, etc.


To give you a better understanding of PCE, below is our mission, values, and some supported innovations.  So you know, we're a local non-profit organization working in Utah, USA.


PCE’s Mission

Parents for Choice in Education is dedicated to ensuring every child has equal access to a quality education by empowering parents, increasing choice, and promoting innovative solutions to Utah’s educational challenges.


PCE’s Values
- Parents have the right and are best equipped to choose the educational environment that is best for their children.
- Children, without regard to race, income, or geography, deserve equal access to a quality education.
- Education excellence is achieved through choice, accountability, and 21st century innovations necessary to compete in a global economy.--

- Increasing Choice - We support policies that increase elementary and secondary education options. We oppose thosethat don’t. Providing families with multiple options allows them tochoose the programs that best serve their child’s individual needs.Choice in education increases accountability and improves the overallquality of our education system.
Policies Supported: CharterSchools, Open Enrollment, Carson Smith Special Needs Scholarship,Virtual Schools, Home Schooling, Empowerment Schools (site-basedmanagement), Concurrent Enrollment, Dual Enrollment--
- Empowering Parents - Parents have the right to demand for their children the best ourschools can provide. It is both their right and responsibility to steerthe direction of their child’s education; therefore, parents must havea seat at the table alongside educators and administrators in makingmeaningful education decisions. We support policies that empowerparents with a voice in the decisions that impact their child’seducation.
Policies Supported: SchoolCommunity Councils, Empowerment Schools (site-based management),Charter Schools, School Parent Organization Options, Ability to FormSmaller Districts--
- Transparency - Transparency is necessary for democratic accountability and enablespolicymakers, voters, and parents to make informed decisions regarding elementary and secondary education. Policymakers need transparency to understand the impactof public policy. Citizens need transparency to hold officialsaccountable for how their tax dollars are spent.
Policies Supported: Financial Transparency/Open-checkbook, Simplified Funding Mechanisms, Backpack/Weighted-Student Funding, Sunshine Laws --
- Efficiency in Funding - As Utah faces declining tax revenues accompanied by a projectedlong-term increase in student population, it is important thatpolicies be put in place to use tax dollars more efficiently andeffectively. This requires streamlining Utah’s complicated fundingsystem. Budgets should be created from the bottom-up (rather than thetop-down), providing schools the flexibility to innovate and adjust tolocal needs. Education dollars belong in the classroom and shouldfollow the student.
Policies Supported: Backpack/Weighted-StudentFunding, Simplified Funding Mechanisms, Empowerment Schools, ConcurrentEnrollment and Early College Credit, Accountability for percentage offunding going directly into the classroom. --
- Quality Instruction - Teacher quality is one of the most important factors influencingstudent achievement. As such, teachers should be compensated asprofessionals with salaries based on their effectiveness and the demandfor their individual expertise. We support policies that reward andrecognize teachers for excellence and individual student gains. Suchpolices put teachers in control of their own compensation. Alternativeroutes to licensure should be used to attract other highly qualifiedprofessionals into the classroom. To prepare students for futureemployment, Utah’s elementary and secondary education programs and curriculum must keep pace with a21st century global economy.
Policies Supported:Performance/Merit Pay, Differential Pay, Alternative TeacherCertification, Alternative Routes to Licensure, Equal Access byProfessional Teacher Associations, Math Initiative


- Clean and simple design
- Warm, inviting feel (we’re about K-12 education, parents, and kids)
- If done correctly, a visual representation of our support for innovation and progress in education
- Color scheme: the main color of our logo has been a deep red.  We’re fine with keeping this color.  Other colors from our palette include gray blues, muted spring green, yellow-orange, and light gray.  Go to to see our current color scheme and current logo.
- Possible taglines: Education Innovation or Your Voice for Education Innovation
- Some flexibilityin the logo presentation for different media. For example, our current logo can be used with the just the graphic acronym "PCE" or with the acronym and the full name of our organization.  Having a logo thatcould fit in different layouts (such as a square or a long rectangle) by simply rearranging the main elements of the logo would beuseful.  For example, with our our current logo, you can put the name of the organization under the acronym "PCE" for square layouts or have the name off to the side of the acronym for wide layouts.

Ne veut pas

- Images that evoke the status quo ineducation such as an apple or school bus. We want to show we’re beyond that.
- A logo that looks like it wasdesigned for a school district or PTA group.
- A sleek, corporate feel. 

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189 $US

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