Confidence and performance is what we help build. We don’t have a magic wand and we don’t make lazy athletes great athletes and we don’t do it over night. What we have done is identified some key areas for developing speed (acceleration) and sports oriented conditioning. These areas had been analyzed and practiced for 10 years and finally constructed into a system.
Packed with training secrets, our system is based on 4 key criteria, which are extremely valuable to the competitive, yet busy athlete. Our system of training is rooted in technical knowledge from extensive University study as well as collaboration and mentoring from East European sports & speed training experts . We understand the practical application of this technical knowledge because of our experience in elite level athletics and because we have tried and used virtually every exercise or drill that an athlete will use in our system. We help student/athletes and parents overcome the limitations of their busy schedules by packing a powerful punch in their training with only drills that we know have worked so many times before. We have trained thousands of athletes and have had our system tested and proven effective over 10,000 times. Feel confident, that the athlete we train will see proven results!
The target customer is primarily kids, adolescents, and young adults ages 11 to 22 years old and secondarily parents or adults ages 30-65 years old.
While the target user will usually be the kids and young adults, there also will be some enthusiastic adults. This older group includes athletes and former athletes as well as fitness enthusiasts. There will likely be parents who will take a shot at the program for a more aggressive and challenging approach to fitness.
The primary decision maker to purchase will likely be the adults, that is the parents or older users. However, that doesn’t mean that the child’s prodding and pushing won’t be a big driving force for people to buy. That is why this website and program will draw them in and be quite appealing to them, because it helps build confidence!
The website will be marketed to:
1. Athletes (first)- (both competitive and recreational, comprised of non-adults and young adults) These people would probably benefit most from the program.
2. Average Fitness Enthusiasts (secondly)- They would follow a modified version of the program for fitness enthusiasts.
Will be used for:
Video and TV
Mobile devices (iPhone, Android, Palm Pre etc.)
Sports ware (T-shirts, training gear etc.)
Products (packaging and on the products them self)
the logo my be animated later
2D is ok
3D is preferred