New Logo: Online guide for eldercare planning

agegate.ch (feel free with writing, but it needs .ch at the end for Switzerland)

We want to start a new Swiss based website with the name agegate.ch. This will be a new online-plattform for searching providers (services guide for eldercare planning) as assisted living, independent living, supportive housing, rehabilitätion centers, companion care, short terme care etc. We want to have the best online-plattform in Switzerland for retired people or their relatives, which are looking for providers.

Main target group: Retired people, their relatives or people, who wants to informe themeselves about the senior market 60plus, or to find a place for mom / dad

We are lookin for a new, fresh logo represent our online-plattform "agegate.ch".

Here are examples of a logs that we like: http://www.betreut.de/

Another online-plattform as a reference is: http://www.homegate.ch/homegate-war…&l=default
The main online-plattform in Switzerland for houses.

I will use the new logo for the website (under construction), for print advertising and for television promotion. Think about older people or their children. What do they expect, when they are searching for information on this website. What has the brand to impress for them? How should they feel, when they are watching the new logo?

Important!! The new logo will be used for tv-spots, news paper advertising (black/white), magazine (color) and for the new website.

Please feel free to experiment. I'm open minded.
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