Do Good. Make Money.
Do Good. Make Money. is a cause marketing consulting services firm. We come up with ways to help companies achieve their business goals (including selling more of their products/services) by doing more good in the community. We believe businesses can solve the world's problems, if we can help them succeed in the process. If they succeed, we all win.
The basic proposition of our company is "doing good is good for business".
Companies have always given money away, but now they are being pressured to demonstrate WHY they are giving money away. How does giving money to good causes help the company achieve its goals?
This is the question we help companies answer, so that they can justify to management that supporting good causes (like safe drinking water, breast cancer research, after-school programs for kids) is good for their business. We teach them how to make a win-win.
Our company personality is that it is NOT all about helping the companies make money (the title just catches their attention). Companies want to help build awareness of their brand, get people loyal to them over their competitor, and yes, ultimately sell more product, but they also want to achieve good changes in the world - like less pollution, a cure for breast cancer, reducing childhood obesity.
Our target audience is marketing and community relations professionals at all kinds of companies - media, entertainment, beauty, retail, software, defense - but we are always talking to people in charge of marketing the company and building their reputation in the community. We have a broad audience of people to attract, who want their company do "do good" and need to prove to them that doing good is good for business.
We need a LOGO to represent our company - Do Good. Make Money.
This logo will be used on our business cards, email signature, company website (I will need design help once the logo is done), social networking profiles, and physical stationery.
I invite creativity and hope you will deliver something that captures the essence of our services: we help companies that want to "do good" ensure that they also meet their business objectives. We create the win-win.
The company name came from the idea that doing good IS actually good for business. The logo needs to communicate that.
Things to consider:
1) The company name Do Good. Make Money. needs to be represented in the logo.
2) We would like a color contrast between "Do Good" and "Make Money".
3) The logo should inspire social goodness first, and not just focus on money or greed. We are about unlocking the goodness in every company.
4) We do NOT want a $ symbol in the logo.
5) The logo needs to be crisp, so that you can easily read and remember the company name.
- Eye catching
Formats needed: print and web file formats.