Tellus360 is a brand-new company in need of a logo. Developed by a team of environmentally minded professionals, Tellus360 is focused primarily on the reduction of energy consumption. We address this concern by providing both residential and commercial energy audits to determine ways to reduce energy waste. Tellus360 also provides the contracting services to address these recommendations. Tellus360 will be opening a retail store which will sell sustainable furniture and eventually environmentally friendly products such as clothing and accessories from recycled materials.
The origination of Tellus360 is two-part:
1. Tellus is a Latin word meaning “Earth”
2. 360 implies a few things:
a. 360 degrees – full circle – the shape of the Earth
b. We offer a complete approach to consumption reduction
c. Turning a new leaf – starting from scratch – changing your perspective
Our audience will be both residential homeowners and commercial owners who are interested in saving money & helping the environment. Primarily our customers will be located in MD, DC, VA and PA.
PLEASE PROVIDE UNIQUE ALTERNATIVES TO THE LOGO DESIGNS ALREADY SUBMITTED! THANK YOU!
Direction for design:
We want a very clean, modern, and sophisticated logo
Please try different typographic treatments, such as:
a. Tellus in all caps, in upper/lowercase, in all lowercase
b. Tellus as primary and 360 secondary
c. Possibly spell out “three sixty”
d. Or, keep it all together as Tellus360
No “clunky” designs will be considered, please keep it clean and simple
Color choice should tie-in environment/earth-friendly hues (we do like bold colors, but, would like it incorporated as an accent instead of too much within the actual logo (lime?))
The shape of the Earth (possibly just top-rounded half) seems like a nice possibility for a design element
Please try to include some type of logo mark with the typeface (nothing too obvious or corny)
No cartoons, stock images or clip art in design
The files we require are:
Print file format: .ai (CMYK + B/W)
Web file format: .jpg and layered .psd (RGB)