We are looking for a logo to represent our bakery, Blue Apron Baking Company.
We want the logo to be classic, with clean lines - no cartoon characters (like smiling cupcakes). We want to be sophisticated without being pretentious. We aren't necessarily looking for the logo to be a blue apron (as the primary focus) but we'd like it to be incorporated somehow if possible. We like the idea of the logo being contained in a circle, square or the like, something that we can easily have made into stickers to put onto product bags and containers. We are open to color in the logo - maybe blues and browns, but it needs to translate well to black and white (for faxing, etc). We do plan to have the employees wear blue aprons, with our logo printed on them. We are picturing a royal blue, but we are open at this point.
A couple logos we like:
One we don't like:
If it fits with the design, we had thought it might be nice to add as fine print 'Family owned since 2011'. We want people to know that we are a locally owned business, not a franchise. But only if it fits with the design, not a must have.