We are a small company grown from a research institute. We develop and sell a software product that is used by policy makers in government organizations to simulate the effects of proposed policy measures on land use. It answers questions such as “if a road is build from point A to point B, what will that do to the future urban development in the area?”.
Apart from selling this product we also do contract research with our product, sometimes alone but usually in consortia with other researchers from universities and research institutes. Therefore this is another market in which we want to grow the recognition of our brand.
We are just growing from the research phase into the ‘production’ (i.e., have our product used by customers rather than just by ourselves internally) phase and need a logo to bring our product to market.
Government officials, employees of government administrations, scientists/researchers/professors at universities.
An important property of the logo is that it should look nice and clear when shrunk to icon-size – 16x16 and 32x32 pixels. So I’m looking for a 2-part logo: a ‘graphic’ part and a ‘text’ part, where the two together form the ‘full’ logo but where the ‘graphic’ can be used alone. Take for example the Adobe logo, it’s the red ‘A’ with ‘Adobe’ written below it, but the ‘A’ can be used on its own.
I’d like to see an icon version (16x16 size) of the logo in the submission.
We’d like a clean, professional look. The software uses graphics in the ‘Windows XP icons style’, i.e. a bit cartoonish, so bright colors in the logo would work well with the rest of the software.
It’s hard to capture all the functionality of the software in one graphical representation, what our software does is bring computer models on urban, rural, environmental and socio-economic issues together in one system and helps policy makers to make decisions. I hope this captures the spirit and image of the product a bit. We tried to combine these things in the navitation bar of our website design, you can have a look at http://www.riks.nl and look at the top of the page to see if you think we succeeded :) Obviously something like this is going to be too crowded for a logo, so feel free to be creative.
The product’s web page is on http://www.riks.nl/products/Metronamica.