New nonprofit organization NEEDS YOUR TALENT!! My Hope for Children is a new organization in Hollywood and needs a logo that will help set the tone and image of our organization. The logo will be used on a variety of mediums, the website, business cards, letterhead, apparel, etc. In addition, the logo will be used in co-promotion with other brands. See if you have what it takes to be the designer of our new logo!
My Hope for Children and/or MyHopeForChildren.org
MY HOPE FOR CHILDREN
My Hope for Children is a new nonprofit foundation based in Hollywood which is committed to transforming the lives of poor disadvantaged children from ages 0-18 years by providing medical assistance and promoting wellness through fundraising and working with like-minded organizations who share a similar vision. It’s our hope to become the voice for children who are unable to receive adequate healthcare and become a leader in the distribution of grants to other organizations who recognize and support our mission.
Looking for a hip and modern logo to be used on our website, business cards, letterhead, apparel etc. The logo will also be used in co-promotion with other brands. It is important that the design be marketable, versatile and can be incorporated with other brands.
A good reference that captures the simple yet effective look we’re trying to replicate is the charitable campaign – (RED) http://www.joinred.com/Home.aspx as its logo can be seen on numerous products. For example the logo can be seen on The GAP, Hallmark, Apple, and Converse products. What we like about the logo (RED) is that it is simple and manages to engage people of all ages while possessing a hip vibe to it.
The logo should have an emphasis on the word ‘hope’ as it will be the center of our marketing campaign. The logo should be clean and professional – but not stuffy - and capture a youthful feeling. It should be marketable, as it will be used in conjunction with other brands and products. Picture it as something you can see on an already existing brand. Ask yourself if you can see yourself wearing this logo or purchasing a product with this logo on it.
Please do not limit yourself if you feel inspired in any other way we are open to suggestions.
- Looking for a logo within the company name. Image may or may not include the use of the organizations website, myhopeforchildren.org.- Looking for a logo that emphasizes the word ‘Hope’, as our marketing campaign will be powered by this word. The word ‘Hope’ should be cohesive and blend in with the rest of the company name.- Style and feel should be fresh, hip and modern to capture the attention of both men and women ages 20-40 years and at the same time be capable of engaging people of all ages.- Style and look should be clean, simple and professional. It should be distinct and easy to read in color and when replicated in black/white.- Design is not limited to a particular color scheme; however, limit the number of colors to 3.
- Please submit design as an Adobe Illustrator file.
- Anything where the word ‘Hope’ is not cohesive with the rest of the logo.- Please avoid using hearts and stars as I find it will not attract both male and female audiences.- I want to avoid using images of people that resemble the MSN buddy icons. I am finding that a lot of designers are using them and I am afraid that our logo will end up being generic and it will get lost in the mix. We need to think out of the box.- Nothing too childish.- No cartoons.- No pictures of babies and children.- Nothing regal, boring or old fashion looking.- Nothing over-designed or complicated.