We are a well-established Heating & Air Conditioning Company in Orange County, CA. As part of our company theme and advertising messaging, our technicians frequently perform “good deeds” for our customers (and sometimes, non-customers) that we refer to as GOOD DEEDS FOR FREE. It is a way of positioning our firm as a customer-centric, community-friendly company.
The “Good Deeds” advertising campaign has mostly been limited to radio in the past, but we are now starting to integrate it into print advertising and direct mail as well.
That’s where you come in!
We are looking to create a new logo that COMPLIMENTS our existing company colors, logo, look, feel, and style. When I say COMPLIMENTS, I mean just that—I do not want a reimagined version of our original logo. I am looking for something totally new and fresh… but that fits the image and culture of our company. The new look could actually have an old-fashioned feel to it… or something modern. It’s up to you. We are interested in all thoughts and ideas.
The logo needs to fit at the top of a newspaper ad in a space that measures 5” wide x 1.75” tall.
You can see our company website (and logo and colors) here: https://servicechampions.com/.
We would like the logo to be a SINGLE COLOR plus white (I guess that’s two colors!... but not 3 colors like our main logo).
The logo should look good in red or blue… or in black for the times when we run black and white ads.
The only words that need to appear on the logo are GOOD DEEDS FOR FREE. There should also be a small Service Mark (SM) after the word FREE. There is no period after the word FREE in the logo.
Good luck! We’re looking forward to seeing what you come up with!