Parlez-nous de vous et des personnes que vous souhaitez cibler
Young women, typically in their teens.
Logo should contain colors that are relevant to the target market. I'd really like to play off the R Us part (the domain is actually ChixR.us), so those bits should be accentuated. Let's just try not to copy and infringe on Toys R Us' logo.
Would be great to have a girl character somewhere in there if it fits.