The logo needs to look clean, professional and innovative. Please feel free to use colors (we have a preference for blue), but make sure it looks good in B&W and that it looks good large or small. Uses include website and print (e.g. business cards).
The IDeX name is coming from ID (idea) eX (exchange). “labs” adds a research / innovation connotation.
We do not have a treatment preference for how the words should be arranged in the logo design. We also do not have a preference for uppercase, lowercase, or any other combination although our initial assumption is IDeX labs (for example "IDeX Labs," "idex labs," "ideXlabs," etc.) This may change as we receive entries and we will update the brief/post comments as necessary.
The logo should not use any sort of clip art or photo images.
The final logo design needs to be provided in a vector format such as eps or AI. Winning designer will also need to provide the font name(s) used.
Cool ideas in our mind include:
- Suggest access to nearly infinite brain power / resources to solve problems
- Democratisation of Open Innovation
Please no pre-generated or unoriginal text or images. We will do our best to review logos as quickly as possible to help further the progress of the project.