Concours terminé

New logo for Established Premium Outdoor Store

Wes.outside avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.

2gagnants ont été selectionné parmi 147 designs proposés par 38 designers freelance.

designer graphistes

Voici comment Wes.outside a commencé son expérience création de logo

Nom de l'entreprise

Sunlight Sports


Sunlight Sports is a well-established premium outdoor retailer located in the east gate community of Yellowstone National Park - Cody, WY. We have been in business for 39 years, providing gear and clothing for hiking, climbing, skiing and snowboarding in the our local mountains and Yellowstone. We carry top-tier brands like Patagonia, TNF, Burton and Osprey.

The store will be moving to the next generation of the family this spring, and we are looking for a new logo to tie into the transition.

We focus on providing the best possible gear backed by experienced advice for a wide variety of outdoor endeavors. During the summer, we focus on rock climbing, hiking, backpacking and living the outdoor life. In the winter, our focus shifts to skiing, snowboarding and ice climbing.

We love our customers, and try to treat everyone - no matter their experience, age, or personal outdoor experience - like a respected family member. We have a huge range of people come into the shop, and need to be approachable while maintaining our premium positioning.

We have a lot of room to play, locally. Our town is on the edge of the largest intact ecosystem in the lower 48. There are big mountains, cold alpine streams, deep snow and large deserts all within an hour of our store's front door. Yellowstone is just down the road.

Parlez-nous de vous et des personnes que vous souhaitez cibler

This logo will be used in store, on the web, and on store-branded clothing, as well as in print advertising.

We have a clear understanding of our customers...they really come in three types.

1. Local summer customers. Cody is a destination town, filled with longtime residents who work a variety of jobs, and ringed with trophy ranches and mountain homes owned by a slightly wealthier demographic. Our summertime locals generally come into our shop looking for gear to go up into the local mountains or to get items that reflect the local outdoor ethos. There are a significant number of highly skilled outdoorspeople balanced by a group of people just getting into the sport.

2. Summer tourists. We have more than 1MM people come through town in the summer thanks to Yellowstone. The customers that come into the shop range from tourists wandering around with ice cream to people coming in looking for suggestions on outdoor activities in the area. They come from every imaginable background, and are looking for outdoor expertise.

3. Winter locals. Since Yellowstone's east gate closes in the winter, the vast majority of customers in the winter are locals looking for snowsports gear or clothing with which to deal with our frigid weather. The skiers are looking for premium products, but ofter have families to outfit.


The logo should be able to be executed in color or in B + W, We are looking for something that could be reproducible on clothing by screen or stitch.

We might like to lightly reference the old logo. It's not good, but there might be some design elements that we could pick up so that it's not a total miss for our established customers. The old logo is attached below. With that being said, if you can't make that work please be creative here. I would rather have a good logo than get stuck because we too tied to this as a reference.

We will be using this to relaunch our old, old website. Please don't go there - it's embarrassing. You just went there, didn't you?

Our store is old burnished wood, stainless steel and dark green carpet. The logo should not be out of place there.

We are looking for a logo that reflects the following vibes:

Next generation outdoor participant
Rocky Mountain vibe
NOT plastic - y

Influences that we like(suggestions - if you have a great idea here, we would love to see it!) :

Obviously, natural elements

woodcut feel, perhaps

WPA national park posters from the 1930s (the font is super cool) -

adventure photography of Bobby Model

Wend magazine

Patagonia brand

Nau, the clothing brand

vintage ski gear

Pack personnalisé

279 $US

Options payées

  • Mise en avant

Mises en avant gratuites

  • Concours ouvert
  • Garanti
  • Concours rapide

Produits livrables


Nous avons trouvé des concours similaires qui pourraient vous intéresser

299 $US
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design réalisé par beklitos design réalisé par beklitos design réalisé par beklitos
designer graphistes
299 $US
Texas based clothing boutique. We sell sassy clothing with a lot of southern flare. Target audience is women and youn...
design réalisé par Shantall Rueda design réalisé par Dasha M. design réalisé par Dasha M.
designer graphistes
299 $US
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design réalisé par cynric design réalisé par cynric design réalisé par MauraNuhiu
designer graphistes
299 $US
by American Dreams
design réalisé par Olivine design réalisé par Olivine design réalisé par Olivine
designer graphistes
299 $US
My organization is a clothing brand that targets the urban demographic....
design réalisé par jayquai05 design réalisé par chrisjeffryes design réalisé par indraTrikz
designer graphistes
299 $US
PR Volt turbo charges your PR so you never pay an agency for PR again. PRVolt automates and amplifies your PR campaig...
design réalisé par Araisya design réalisé par rokhimbarokah design réalisé par Mbah Muhdi
designer graphistes

Nous avons gardé une place pour votre concours decréation de logo.

C'est parti!
299 $US
Suvi Naturals is a beauty product / skin care company providing natural skin care products. Our target demographic is...
design réalisé par A creations® design réalisé par 13MartaDP design réalisé par Artwild
designer graphistes
399 $CA
Films and Documentaries about Endurance Sports / athletes....
design réalisé par Tisha art design réalisé par smARTbrain™ design réalisé par double hand
designer graphistes
799 $US
Polar King International, Inc. is the industry's #1 manufacturer of outdoor fiberglass walk-in freezers and walk-in c...
design réalisé par singhania design réalisé par singhania design réalisé par waldy
designer graphistes
299 $US
Cuyuna Company is a Minnesota-based outdoor apparel brand focused on tourist mountain bikers and adventurists.
design réalisé par Ms. Cha design réalisé par M E L O design réalisé par MSchertler
designer graphistes
299 $US
Law Firm...
design réalisé par Ghot Candy design réalisé par Ghot Candy design réalisé par Ghot Candy
designer graphistes
499 $US
We are a virtual reality gaming studio....
design réalisé par Sam Ruijter design réalisé par Anut Bigger design réalisé par Sam Ruijter
designer graphistes