BRAND NAME: Digital Surveillance System or DSS for short. OK, we admit it, the name is kind of long and that is why we need your help. You could do a logo with DSS with or without the full company name. That’s why we are coming to you, the pros to help us figure it out. We’ve guaranteed the contest and promise plenty of feedback to make sure you are headed in the right direction.
TARGET AUDIENCE: Our primary customer base consists of small to medium sized business clients throughout the United States, primarily in the conservative Midwest.
Our company provides remote web-based digital surveillance equipment to help protect all sorts of businesses: construction sites, financial institutions, stores, retail, offices, etc. We want something creative, but can’t jump too far out of the box on this one. The logo needs to be solid and conservative and radiate a sense of security and trust.
Colors? We’re thinking blue with some black or gray because blue is a high trust color, but are open to your ideas. We’d like to keep it to a couple of colors because we intend to use the logo on invoices, hats, shirts, etc.
We want a logo that is more horizontal that vertical because it will be used primarily on the web and in other materials where it needs to work with a hockey stick-like design.
We want a true vector-based file in either EPS or Adobe Illustrator formats so that we can tweak your work in the future.