A&R TECH is a SME that is developing custom-made and individual industrial electronic solutions. We are looking for a redesign of our logo.
Please read the contest details for further information!
thank you and good luck!
A&R TECH Automatisierungs- und Regelungstechnik GmbH
A&R TECH is a SME that is developing custom-made and individual industrial electronic solutions. We are mainly serving the transportation and energy industry. We help our customers to realize their ideas ranging from consulting, designing blueprints as well as the product itself, creating the software plus producing the products with our state of the art assembly line. We are well known for our close collaboration with our clients as well as outstanding quality.
To give you a grasp of our products and ourselves we uploaded a zip with some pictures, but we would not recommend you to use them for the design itself.
Thanks to our ability to develop and produce the products in-house we obtained an image as a cutting-edge and customer-oriented company, which delivers custom-made products in areas, where larger-sized companies are often too inflexible.
We would like this image to be reflected in our redesigned logo. On the one hand we ask you to redesign the “A&R TECH” writing, where you’re very welcome to use graphics to beautify the logo. On the other hand we’re looking for a new design of our “we make it move” slogan as well as an eye-catching graphic for it (right now there’s this weird microchip).
We did a brainstorming session to provide you with some keywords to inspire your creativity …
- excellence (employees are experts in their field)
- know how (more crucial than our manufacturing itself)
- reliability / stability
about our products:
- safe (in terms of risk reduction, very important for our railway customers)
- customer specific
about the industries we serve:
- Transportation (trains)
- Energy (heatings/renewable energy)
- but we’re always open to new industries
- clean, modern and harmonic design
- a logo that shows we’re creative people and we can do anything
- current colors are not compulsory, but please use a maximum of 4 colors only
- eye-catching graphic (instead of the microchip)
- ability to use in any format (web, print, etc)
- ability to use on different background colors
- the logo should also look good in black and white (especially for fax/print)
- we want the word TECH to be replaceable by our department names (Research, Development …); colors may also vary for the different departments
- the ‘A&R TECH’ part must be able to be used and branded by itself, or combined with the ‘we make it move’ slogan
- The ‘Automatisierungs- und Regelungstechnik GmbH’ writing is just used in print so its not that important, but please provide a version including the writing
- please deliver the logo in vector and photoshop format!
- The same design again :)