Price range for a dress is £200-400,
Target age range is 25-45
Demographic is professional city workers - lawyers, financial services, doctors, executives, consultants etc.
Design needs to be classy, clean, feminine, sleek, high-class and city (London)-centric - if using a skyline theme, the following buildings should be considered - St Pauls, The Gherkin, 1 Canada Square/Canary Wharf, Big Ben, Tower Bridge, London Eye, The Millennium Dome, Tower of London, Westminster Abbey, The Houses of Parliament. Maybe also the Shard and the Helter Skelter, as these are new major landmarks. However, skyline theme not essential, it just communicates 'city' quite well..
Also, I would quite like to communicate the bespoke nature of the product, sewing, luxury fashion
Type face must be classy and clean, potentially a little whimsical. Two words (City and Dress) do not necessarily need to be same typeface.
Logo will be used either whole or in parts on website header, stationery and clothing labels