Our specific market are entrepreneurial CEOs, Heads of Sales and CMOs/Directors of Marketing. Traditionally we have been most successful with technology, financial services and gaming (online gambling) clients, however, with our new model, we can support any variety of verticals.
Our clients are typically B2B, venture funded start ups, or high achieving, fast moving and profitable technology -software, online, hardware companies. More and more are selling some percentage of products or services online in conjunction traditional sales and distribution methods.
Our customer is typically a smart, super educated 35-45 year old female marketing executive or a highly motivated 40-50 year male CEO who started the company himself. Both a MBA types with sophistication to understand the importance of the brand that represents them.
We want to be the go-to source for great branding, positioning, PR and social media for marketers and CEOs in the know. We want clients to feel proud and confident to be working with Emerging Media.
We loved our previous logo: http://www.lotus-pr.com. Note how the colors, orange and steel blue reflect tech and financial services, respectively. Also, the petals in the "flower" above Lotus are actually quotation marks --we get our clients quoted in the media. The logo was clever, reflected our markets and immediately conveyed smart tech.