As mentioned above, Car Part World is going to act as a hub to various component focused eCommerce sites, so we need a logo that is flexible.
The Car Part World logo will be the main company logo, but we will need to be able to adapt that logo easily to reflect the satellite sites, such as Brake Pad World, Coil Spring World, Wiper Blade World etc.
When the logo is adapted for these sites, it will need to still easily be recognisable as a Car Part World site, therefore fonts, layouts and image styles will need to be consistent, although actual images and colours can be varied to create some easy differentiation.
We have a preference for black and red in terms of colouring, however we are open to suggestions, so feel free to submit alternative designs. The text needs to be a bold and easily readable, with any imagery being equally bold and easily identifiable.
Creating brand recognition is going to be a key element for this site, so we need a distinctive logo that will allow Car Part World to be easily recognisable. The font should be clear but distinctive and the logo simple, but either element clearly identifiable as Car Part World.