Car Part World
Car Part World is a soon to be launched online national car part retailer.
Car Part World's aim is to take the hassle out of buying parts online, making it as simple and as straight forward as possible to buy the right part for your car.
With this in mind, Car Part World will be a hub site, with the parts sold through individual sites per part, e.g. Exhaust World, Brake Pad World, Wiper Blade World etc., avoiding the confusion of having just one site selling hundreds of different parts.
The target audience is the DIY motor mechanic. Their aim is to reduce their motoring costs by carrying out basic repairs and maintenance on their vehicles themselves, such as brake pad changes, oil change etc.
They will be looking for low prices, but won't be afraid of paying for quality and a brand they know and trust - they will also want to trust the business they buy their parts from. They are likely to be motoring enthusiasts by the very fact they are willing to have a go at working on their own car.
They may have a little knowledge, but will still be unsure of themselves and quickly dissuaded from making a purchase if they cannot clearly identify the part they are looking for.
The demographic is 66/34 male to female, with a predominant age range between 25 and 44.
As mentioned above, Car Part World is going to act as a hub to various component focused eCommerce sites, so we need a logo that is flexible.
The Car Part World logo will be the main company logo, but we will need to be able to adapt that logo easily to reflect the satellite sites, such as Brake Pad World, Coil Spring World, Wiper Blade World etc.
When the logo is adapted for these sites, it will need to still easily be recognisable as a Car Part World site, therefore fonts, layouts and image styles will need to be consistent, although actual images and colours can be varied to create some easy differentiation.
We have a preference for black and red in terms of colouring, however we are open to suggestions, so feel free to submit alternative designs. The text needs to be a bold and easily readable, with any imagery being equally bold and easily identifiable.
Creating brand recognition is going to be a key element for this site, so we need a distinctive logo that will allow Car Part World to be easily recognisable. The font should be clear but distinctive and the logo simple, but either element clearly identifiable as Car Part World.