Spanfeller Media Group
We are the Spanfeller Media Group, an online media start-up that has been recently seeded by venture capital to launch a series of lifestyle websites. We are extremely excited to get off the ground, and we pride ourselves on being young/hip, cutting-edge, internet-savvy, but extremely professional. While our sites will specialize in food, the arts, the outdoors, and travel, this logo is for Spanfeller Media Group, which is the media holding company.
While the different websites will have their own target audiences/demographics, the Spanfeller Media Group must be a professional, trusted brand that earns the respect of venture capital firms (when we are raising money and soliciting investors), other media companies (which we may approach for partnerships), and other industry professionals.
Ideally, the logo will be designed with a creative spin/font on "SMG" in larger text with "Spanfeller Media Group" written below in smaller lettering.
Let your creativity run wild, but please keep in mind that the goal of this company is to become the next Time, Inc. or New York Times or Newscorp. While we ultimately hope to maintain a crisp, clean, professional image, we also hope to infuse a smidgeon of fun/life into the design. Let's see what you can do! Thanks for your efforts in advance!