TheHomebasedBusinessBlog.com with tagline: Money that Affords the Time to Enjoy it
Ten years ago, I sold an investment software company to Ameritrade. Since that time I have been managing hege funds, investing in real estate, growing franchises, and lending money. I made and lost money in these businesses and want to build a more recession resistent business based on network marketing via the internet. Greatest challenge I will have is gaining the trust of strangers via the web. I will need to build trust. I am going to test two new brands. Brand #1: TheHomebasedBusinessBlog.com. Brand #2 HealthWealthandStreetwise.com. Both sites will feature similar content aiming to build the confidence of viewers. Content will be general business tips along with examinations of various ways to make money and the pros and cons of each way as I have experienced them.
People in occupational transition--those without a job and/or those who want a different job or a second job. People currently working in a network marketing business. Those who think the only way to get ahead is to start their own small business.
Most important objective is to try to build trust as I will have no relationship with the people coming to my blog. I need to come across as a leader worth following. So let that be your driving force. I am going to be using a lot of video blog posts to try to establish trust. I would like the logo to be color for the web, but would also like it to reproduce well for black and white printing.
I want to convey: time freedom; ability to make more money; more personal control of working hours; being part of a professional organization; having helpful resources
Don't want to convey: scam envelope stuffing type opportunities, get rich quick.
Not sure what constraints or boundaries to offer beyond that.