We need 3 coordinated logos for an ecommerce multi-store.
The store itself doesn't have a name, but we used the HQ prefix to link all the stores, hence HQ can be considered the store name, we will call it "theHQidea".
HQ is the true LOGO and is the most important part.
It has 2 meanings:
We are starting with 2 vertical shops:
-HQPARFUMS.com for Beauty goods
-HQSOAP.com for Drugstore goods
Parfums, Soap (and other to come like Zoo, Tires) are the keywords to make the vertical shop, so each shop can have different design and color but "HQ" will be the same on all website. They should in somehow the category they represent and the feeling that category gives!!
We require to design these 3 logos:
HQ as part of theHQidea (tagline is "only what matters"): should be valid for all the shops we are going to create later on, should be unisex and communicate quality. Think about all quality brands for this. Possibly can be represented with a design, like the arrow in Amazon.com
HQPARFUMS.com: should remind the beauty, i.e. flower
HQSOAP.com: should remind the grocery items, i.e. soap bubbles
When creating the logos HQParfums and HQSoap the HQ is important but we need to emphasize the category more.
All must be done in Vector file like .AI
Some inspiring examples could be (but should have its identity!!):