We need to brand this listing company that doesn't have existing branding or any materials yet. They're just starting.
- Keep it very professional and relevant to the industry
- Simple and iconic is always better than those convoluted logo designs
- Keep in mind the logo will be used on many types of marketing medias and platforms
- Stay away from the fun and fluffy designs which iconic designs can tend to veer towards
- This is a very corporate type of company so stay away from pastel colors
- No crazy complex designs that is going to be hard to apply to other mediums