Company presentation :
Caeli is a young startup developing a new generation of household AC (air conditioning system). This new eco-designed AC technology enables room cooling (bedroom, living room, etc.) without using polluting refrigerant gas and with very low electricity consumption (10 times less than conventional AC).
Based on 3 years of research and development, Caeli has developed an innovative technology : a cooling system based on water evaporation. Close to the principle of the Spanish bojito / desert fridge but much more efficient.
Caeli's objective is to design an AC system that combines user comfort and environmental issues : an aesthetic, quiet air conditioner which does not use polluting refrigerant gas and with a very low energy consumption.
This solution addresses two problems: global warming and traditional AC environmental impact (which contribute to the greenhouse effect).
Caeli is the Latin root of the word "AIR".
The logo must reflect the company's values: respect for the environment, good design, and technology.
The tag-line of the project is "conscious cooling". This tag-line must be able to appear in the logo: the logo must be able to be used WITH OR WITHOUT this tag-line.
Caeli is for individuals who suffer from summer thermal discomfort (too hot), who like beautiful objects and who are concerned about their environmental impact.