Desired Color Scheme:
like high key web colors, like etrade green, fidelity blues and greens, the kind of orange that looks good with website greys
High tech. Friendly is another alternative (apple-clean, or friendly like Fidelity or Washington Mutual -- approachable since we want to appeal to consumer in the Apple market and above). Should also fit in with high-end consumer products -- our consume
Accepted File Formats:
Illustrator file -- .ai format.
* "push" and "pull" should read well. Separation may be accomplished by emphasizing the leading "p"s with capitals or color treatment, or by different color treatment for each word.
* open to creative ideas. Examples: opposing arrows, arrows going into and out of a cube or box, symbols connoting anything in, anything out, symbols or illustration showing physical push and pull (like with hands), strange and outlandish ways of showing push and pull (like dr. doolittle's push-me-pull-you twoheaded animal). Graphic must be clean, tight, elegant and read well.