RetoSwitzerland avait besoin d'un nouveau design de logo et a lancé un concours sur 99designs.
Un gagnant a été sélectionné de 184 designs proposés par 49 designers freelance.
The logo is for an association in Switzerland which represents various conservative political parties from conservative liberal to center-right and christian liberal.
The current logo (see attachment) dates many years back and is perceived as dusty, out-of-date and can easily be confused with other associations of various orientations.
The association seeks to modernize its appearance in order to attract a younger audience interested in joining the association.
The activities of the association are focused on promoting Swiss conservative values such as entreprenuership, ownership, accountability, transparency and progress through hard work.
The logo should allow for a slogan to be added beneath it. The slogan is yet to be defined.
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