We are looking for a completely new logo, unique and representative - hence our choosing the "gold" package. The logo will lead our new branding and website redesign (to come later). It needs to be representative of the brief, unique and memorable.
What is the logo for? Wildlife Thailand is a community site and forum, that is a platform for sharing information, photography and experiences on... a) Thailand's National Parks and their wild animals.
We feel the main themes a) wildlife, b) forest and environment. There is a sub-theme of community (i.e. wildlife lovers who visit the forest/jungle) but this not necessarily be represented in the logo if you feel it will restrict your creativity.
The iconic animals associated with Thailand would be tiger, leopard, tapir, deer, elephant, hornbills, gibbons, bear, civets, as well as various insect life such as butterflies, cicadas, lantern bugs, etc. We feel it important to have something about animals represented in the logo.
Trees and forest are obviously a major part of our national park environment. These are tropical rainforests (no pines or snow capped mountains).
The current website is http://www.wildlifethailand.com. But the logo will be the first part in our completely upgrading and redesigning the site - the logo/branding is our first step of moving this in a more professional direction.
The funding for this design has been provided by our sponsor.
Target audience would be in the age range of 25-50. Quite serious hobbyists with a sense of adventure. Environmentally conscious. 80% male, 20% female. Naturalists with an interest in National Geographic, David Attenborough, BBC wildlife films, Discovery, etc.
New notes added whilst in competition:
Note: Rhino is extinct in Thailand - pls replace with Tapir or other if possible
Note: If using bird/s then "hornbill" is preferred
Note: if feedback delayed do not worry we are using site members to get feedback - a little slow.
Note: this is now a"goer" no more extensions we have guaranteed
Note: great feedback from our membership (who are voting on the designs) - some suggestions are for an entry which is SIMPLE. Thailandwildlife.com logo is an example of the simplicity the are mentioning