Logo for a celebrity photo sharing and gossip website

This project is to create a logo for a new celebrity photo sharing and gossip website named Top Stalker. The brand should appeal to women, without turning off men. It should be provocative and edgy without being dark or creepy.

Top Stalker

Top Stalker is a new celebrity gossip and photo sharing website. Think of it as a consumer web 2.0 social media website. The website will initially target the 18-35 year old female demographic, so the brand should be appealing to women. But not so much so that it will turn off an eventual mainstream audience that may include men.

Ideally, the logo would include an icon or illustration representing the face of an enthusiastic “stalker”. This character might be shrouded in a bit of mystery – slightly nefarious, slightly playful – you’re not quite sure. The icon should be included with the logo, but strong enough to stand alone as the brand becomes more recognizable.

The two founders of this company are serial entrepreneurs with a proven track record of consumer Internet success and experience starting and leading venture capital backed startups. The founders have assembled an experienced technical and editorial team to launch this project. This initial logo design project may lead to other design projects for Top Stalker.

For comparison, here is a list of a few peer or competing websites:

http://www.perezhilton.com

http://www.tmz.com

http://www.gawker.com

http://www.defamer.com

http://www.gossipgirls.com

http://www.popsugar.com

http://www.mollygood.com

- Mass market appeal
- Controversial, provocative, and edgy
- Colors and style skewed towards female audience
- Icon representing a “stalker”
- Suitable for web and print
- Great logo for a t-shirt
- Vector logo in Adobe Illustrator format

- Dark colors and/or style
- Creepy logo or icon
- Generic clip art