We run a website, http://www.thegeeksheetsports.com. Basically we sell sports advice. It's a completely legitimate business. We have been the best on the internet for the past 3 years or so. We are just a great look and feel away from being THE BEST ON THE NET!
We need a logo/brand/feel that will really pop! It will be displayed on our front page, affiliate websites, business cards, t-shirts....basically EVERYTHING! It has to really humm!!!!
Our site prides itself on being smarter than our competition. At the end of the day, we are math nerds. Equations, formulas, spreadsheets 8 pages long, and numbers EVERYWHERE!!! Our approach to picking winners is based of statistical and variance analysis. We study football as if it were math or science. We let the numbers pick the winners....and it's really worked.
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College football nuts. Mostly male and a younger demographic (18-40). This is an existing market, and there is a ton of competition. The google keyword search would be "college football handicapping" or college football ATS" or college football picks".
As you will see from most of our competition, their websites, branding, logos, and feels' all really really suck. It's looks like amateur hour.
I WANT OUR SITE/LOGO/HEADER TO REALLY STAND OUT. It needs to look very professional.
This will replace the current heading/logo that we currently have. It will be used in all of our branding, marketing materials, emails, and website swaps. It will be the flagship of our site! We have a few thousand customers and are really growing. We need something that will set us apart.
I'm thinking of a chalkboard with CRAZY math equations all over it. I love the look for the wine "Educated Guess". That's really close to the feel that we are going for. I want our name (TheGeekSheetSports.com) or address or theme ("GET GEEKED") splattered across the equations. But again, I really want it to pop. AND NOT BE CHEEZY.
Below are some of the pictures that inspired my idea. This should give you a good road map:
I WOULD REALLY LIKE TO INCORPORATE THE TRADITIONAL FOOTBALL DRAWINGS ON A CHALKBOARD, LIKE THE FIRST ONE WITH MATH DRAWINGS ON A CHALK BOARD SOMEHOW. I GUESS IT WOULD TAKE SOME CUSTOM ART, BUT THAT WOULD BE A WINNER FOR SURE.