Step by Step
My business partner and I are starting up a company that will be producing a series of health-related information products (manual, audio CDs) for the general consumer.
The products are going to be part of a Step-by-Step series that have the potential to be the next “Idiots Guide” or “Dummies Series” either in print, online, or both.
Our products are going to be things like “ADD: Step by Step”, “Alzheimer’s: Step by Step”, “Menopause: Step by Step”, etc.
What I’m looking for is a “Step by Step” design that can be used for each product and we can simply add the specific subject for each product. The image/design would be used on website headers, book covers, CD labels, etc.
Here are a few pictures I liked, though I’m open to just about anything.
I’m very excited about this project and will be happy to give feedback on any designs that are submitted.
Our audience will be the general public as well as health care practitioners. We already have a platform of doctors we speak to, but will be rolling out these products to the general public. Probably 20 individual products in all.
Our demographic will likely be well-read men and women ages 25-65. People that read Time and Newsweek, probably not People and Cosmo.
Slightly above the median income, our customers will be ones that are willing to invest in their health and likely seek out information to help them and their family be healthy using non-conventional methods. Educated men and women interested in top-quality information.
I'm looking for "Step by Step" in a clean, catchy, recognizable, but simple design.
Something that captures the essence of someone being empowered to take the step-by-step journey to accomplish their health goals (or that of a loved one).
Stairs, footprints . . . something to elicit a 1-2-3 process.
I'm open to just about anything and will give consistent feedback throughout to help fine tune the process.
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
We will provide feed back to every designer, and promise to provide direction to each of you. Please ask if you have any questions!