Reflect that we are targeting homeowner's... not a local evening news channel.
The brand mark will be used across all communications – in the main, these are electronic (website, PowerPoint presentation documents, word documents, email, blog etc), but also for a business card and to be used for other printed materials as required - it must
* Work in various sizes – from business card (small), to PowerPoint screen show (large)
* Print well in black & white (many documents with the image are printed, often in small size)
* Be reversible (or alternate version) to enable use on different coloured backgrounds – black, white, colour etc (eg powerpoint)
* Work well online with different resolutions - for website, blog, email etc.
*Contrasting color combos. For example: light blue, orange, yellow, black , etc.
* The number "2" should be of a larger font.and style.
*Finally, be creative at the start of the name. "News2Neighborhoods"
Remember the name is NEWS,,,not new. If you mispell the name for any reason, I'll be forced to move on to other designers.