Launch Kazaam Interactive with a memorable new mark!

Kazaam Interactive

Kazaam Interactive is a full-service interactive agency providing comprehensive solutions and services for agencies and brands. Kazaam’s solutions provide the most personalized experiences for customers, creating powerful relationships and customer engagements online. The company understands that analytics and customer insights must be utilized to continually optimize the messaging, delivery channels and marketing mix. Kazaam has developed a cutting-edge digital marketing platform that allows solutions to be fully customized to support a variety of online marketing campaigns, while leveraging capabilities, data and content repositories for efficient solution building.
Kazaam has worked with over fifty of the world’s largest brands and brings a real-world understanding for how to strategically and tactically connect with customers using online channels. Strategic consultation, innovation, program execution, analytics and technology leadership are among the company’s strongest competitive advantages in the industry. Our company site can be viewed at kazaamweb.com. Once the new logo is finalized we will be developing a new site accompany our new identity.

We examine the situation. We find the problem. We solve the problem. Our target audience are advertising agencies, health care agencies and existing brands seeking interactive solutions.

The broader and more diverse we are, the better we're able to serve future clients, both in terms of experience as well as solutions. We need to be attractive to a very large net of industries and professionals alike.

Solve our problem. Create a timeless brand image that represents who we are, what we do, for whom we do it, and how we will separate ourselves from our competition. Help us launch Kazaam Interactive with a distinctive, memorable identity that is worthy of the user-friendly, savvy, and fun characteristics of the interactive agency.

Create a memorable visual identity for Kazaam Interactive. The identity can be a re-fresh of the existing mark (which is attached) or a new mark that will create a presence for Kazaam Interactive on the digital stage.
The logotype should be simple with the brand name and an icon/symbol. The icon will be used on its own as a favicon on a website, profile image on Facebook and avatar on Twitter and blogs. It should be innovative and clever, but not too “out there”. It should be relatively timeless and still work in 10 years or so. There can be an option that includes a lightening bolt, but in a clean, stylized form (nothing comic book inspired.) Even though the lightening bolt it’s a “fun” take on mark, the identity also needs to communicate our credibility as a serious digital agency.
The fonts that we like are: more modern serif fonts like http://new.myfonts.com/fonts/typofo…rrier-std/
or clean modern sans-serif fonts like http://new.myfonts.com/fonts/dayflash/rotundus/
As for brand colors: red, cool gray, black, and blue. But we are open to a new color pallette. The new color palette should express a vibrant, entergetic, and forward thinking tone. The logo must also work in black and white formats.

Tone
Innovative, credibility, wit, smart, and fresh. The mark should be timeless.