Turhi provides a service and tools for people to find and connect around events. People can create events and send to others or look for events and select to attend.
Background on what ‘Turhi’ means: Elephants communicate in several ways – they trumpet when they are excited and want to share. Turhi is a Hindi/Indian version of the elephant trumpet or a bugle. The bugle is used mainly in the military where the bugle call is used to gather everyone together / indicate the daily routines of the camp.
Additionally, in India every day would commence at an appointed time in the morning, indicated by sounding of conch shells, this act being called as 'sound the Turhi'.
The essence is we want a way for people to ‘Turhi’ their events and other events that they plan on attending. I am going to Turhi the event, Did you Turhi your party, let’s Turhi to find a cool event…are some examples of conversations that we would like to spark.
WE WANT EXCITEMENT AND PEOPLE TO SHARE THE EXCITEMENT – shout out, just like the elephants!!
Targeting consumers – all consumers but concentrated on 18-34 yrs. Another user group is the event organizers that may or may not fall in the above target group.
A logo that looks good and fits in with the name and essence of our site – it’s about excitement, sharing, getting people together - blowing your trumpet!
Applicable to a web site and an iPhone app. Do NOT use clip art, stock photography, elephants - focus on something that is unique, innovative and fun while keeping the essence of our service.
Attributes that come to mind when we think of the logo:
- Professional yet innovative
- Portrays us as an innovative and experienced (not kiddy)
- Conveys a sense of community
- Speaks to our audience (put "Life" in the logo)
- Colors and Typeface need to be sharp (look) but soft (feel), inviting, trustworthy
- We're not looking for a slick-looking, cold, sterile logo. We love attitude! We want to be different - don't want to look/feel like every other boring brand.
- Prefer soft colors as primary – use other colors as secondary to bring out the life. Think warm, friendly, trustworthy, and approachable.
- Ideally, the “picture part” of the logo is useful on its own too. It can be integrated in the design of the name, but has to be understandable without it.
- Logo should translate well to small buttons, badges, and icons. Think two treatments: A main logo for the website, iPhone and marketing materials, and an icon/badge, e.g. Facebook's (f) and Twitter's (t) you see all over the web.
- Modern and clean look.