We are a San Francisco-based software start-up currently running in stealth mode and we need a logo to use while we develop our concept and look for investment and initial hires. One of our core principles is to infuse business software with great design. This brand will only be around for a little while, but we believe it will be important to convey our commitment to design and usability and will serve as a stepping stone to the next phase.
Potential investors - they are looking for innovators who will make them a ton of money without a ton of risk
Potential new hires - we are looking for individuals with a passion for design and want them to recognize us as kindred spirits
Potential business development partners - this might be well established companies who only want to do business with companies they feel will be around for a long time
We need a logo to use while we develop our concept and look for investment and initial hires as well as pursue business development relationships.
We want to appear lean, aggressive, and cutting edge while maintaining an air of friendliness, approachability and professionalism.
One company that nails this is Salesforce.com:
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
Please do not use any stock images or clip art in the logo