Here's some ideas we came up with:
Our company motto is: less is more. Our company is about being social, hip and making everyday fun, starting with your local commute to wherever you need to go... so our logo has to project that image.
We're a bit fixated with animal mascots... for example, we love mailchimp.com and socialdressup.com - they're fun and playful.
Some ideas for animal mascots are a stripped tiger, a wallaby, a rabbit with big floppy ears or even a turtle. But it could be anything... the more creative the better.
The animal mascot should be riding a bike or the logo should have some reference or interaction with a bicycle to reinforce our brand.
The mascot should be crafty and cute, with a bit of attitude and some street edge... maybe sporting a kengol cap, a fat gold chain, and a gold tooth could be fun. He or she rides like they know something that you don't... with a mischievous smirk or a wink. A mashup of a hipster, a bike commuter and a wild bike messenger.
The text could be puffy, rounded, playful and fun... maybe with some elements borrowed from graffiti art.