High-end passport to exceptional customer service

Signature

We use technology to deliver exceptional customer service by personalizing your experience.

The logo should communicate:
1) High-end, premium
2) Personalized service
3) Magic of technology

The tone/character of should convey
1) Contemporary and minimal - like a Mies van der Rohe building.
2) Slightly hip... but without the attitude.
3) Professional, but welcoming.

High-end customer that spends liberally on entertainment, shopping, and leisure.

Like the idea of using 'International Klein Blue' as our signature color.

— Color coordinates —
Hex triplet #002FA7
RGBB (r, g, b) (0, 47, 167)
HSV (h, s, v) (223°, 100%, 65%)

http://en.wikipedia.org/wiki/Intern…Klein_Blue

Don't know if thats majority blue or just an accent of IKB.

'Signature' is a pretty common appendix for brands. 'Signature Sandwich', 'Signature Card', etc...

We need to make sure we move away from that association. A lot of times those logos use a font that looks like a signature.

I'd love to have a sans serif font that 'evokes' the look of a signature.