Our current logo was designed in 1976 (attached). We are looking for something simple, streamlined, more modern, and more appealing to a younger, diverse audience, yet communicate in some way that we are an organization associated with the fire and emergency services. We don't like our current logo because it is outdated, complex, and gender-specific. We are also seeing that the primary red and blue colors are overused in the fire and emergency services. Our new design should be simple, aesthetically pleasing, inclusive, scaleable in size, timeless, and easy enough to use in print, in embroidered shirt designs, and other mediums.
We recently launched a new program with the Find the Fighter in You logo attached. We like this logo because it's clean, appeals to a younger audience, yet still ties in the fire service feel (through the maltese cross) that is appreciated by our older audience.
The attached Fire Corps logo is another program of ours. We like this logo because it's simple and includes the Maltese Cross and Star of Life showing it's affiliation with fire/EMS. We are getting tired of logos that are all red/blue, however.
The attached logo for ESRI is also simple, clean and has a nice use of colors.
The Feeding America logo is just the simple name with a visual message incorporated in a very simple manner and has a nice use of colors.
The WWF logo is eye-catching and simple.
The Red Cross logo is more modern than their previous designs yet is still clearly the Red Cross. The use of the grey instead of black seems to make it more current and less harsh.
What we like best about the Take Root logo is the clean, simple tag line with it. While our current tagline is "Supporting Those Who Serve" this inspired us to suggest Fire - EMS - Rescue as a tagline instead (see above).
The WFAP logo is another program of ours. It may be a bit more complex with the 3 images than we are looking for but we like the colors and how the associated graphics convey the programs mission.