We have discussed two different ways of going with the logo.
Option 1 - Image-based logo
We're open to ideas, but we've a perspective grid of connected nodes with fire burning a path through the nodes from left to right. (Rough concept attached.)
However, we definitely want to keep the logo simple. Ideally we want to convey the burning-through-the-grid *idea* rather than create the most visually accurate representation possible.
I hate to say "Web 2.0" but we are definitely looking for that kind of simple, streamlined feel that you see a lot on those types of sites and, for example, a lot in Mac icons. But we want to stay professional, not childish or silly.
Option 2 - Name-based logo (E.g. the "FedEx" logo)
Just the two words, probably stacked:
with some great font/styling/coloring/decorations to bring them alive and tell our story.
The logo should be in color, but should also work in black and white. Given the "Set the Internet on fire!" tagline, we are leaning to a lot of hot colors: red, orange, yellow. Obviously we want color use to convey "energy" not "caution!" :)
It should be simple and scalable enough to work both small (business card / letterhead) and large (web site).
The logo or some recognizable portion should be adaptable for use as a 16x16 favicon for our site.
Thanks for considering our design request!