The logo should contain the name "Momentum"
The tagline "human impact" is optional, or feel free to suggest a tagline of your choosing that you derive from the above description.
Our target audience is twofold:
1) The "Next Gen Philanthropist" (21-35): The next gen philanthropist is looking for hip technology and causes that they can identify with. They are team minded and oriented. They are less conservative with their spending and are in search of deeper meaning and purpose, looking for value in immaterial things.
2) The nonprofit development officer or NPO executive (30-50): These are the decision makers at a nonprofit. They are constantly seeking new technology that will drive donor loyalty and cultivate new donors. They are tech-savvy enough to follow trends, but can't always get into the most complicated of technologies.
Elements/concepts to consider:
Getting over the peak
Connecting donors with recipients
We want the logo to be:
We do NOT want the logo to be:
Full of happy dancing people
The files we will require are:
Print file format - .ai (CMYK)
Web file format - layered .psd (RGB)