I'm an ordinary person wanting to achieve extraordinary things with the help of others around the globe who care about the environment and all that it encompasses. I want to give a voice to those that feel 'what can I possibly do to make any real difference?' I love this planet, much about my life and my intent is for the majority of money made by the site to be given to global causes. The clear intent is for a foundation to be formed once we progress. In the meantime audits will be done to remain transparent.
Target market is for anyone, 18+, that cares about this planet or has some concerns perhaps about particular or specific problems. May be wild animals, rivers and oceans, felling of trees, use of pesticides, people effected by global warming, sustainability or green technology to just name some. It's for people wanting to learn more from us and each other. And for anyone wanting to make a difference, large or small. People wanting to connect with like-minded people.
I considered a dried cracked-mud (brown/red) globe within or part of the logo but I do like to remain optimistic.
I liked the font cracked regular. I found it appealing especially to the younger. Neither of these concepts have to be taken up.
I want the logo to include somewhere the web address; http://www.chillibilli.com
as we will only be web-based.
The logo needs to be memorable. It needs also to reflect what we represent and be globally appealing.