The new logo should read Tunnel for the company name and NOT Tunnel Post
I would like to update our image to be more of a Web 2.0 look. Our look needs to work both for a nice big sign on our building in Los Angeles as well as on t-shirts, letterhead, and so on. So design with that in mind. Maybe there are multiple version of a similar design or a 2D and 3D version as well as one with a glossy overlay.
Really all I am looking for is a web 2.0 version of what we already have. I don't need to reinvent the wheel here but I need to update the look and feel. If everyone can take my existing logo and add their spin to its depth, texture (gloss / glass looking), and perpective then I bet we get to the place where I want to be very quickly.
As you can see our first logo was a cross section of film frame and a traffic sign for entering a Tunnel. While that is nice, we are moving away from analog film in the entertainment industry and we need a more updated logo for the age of high end digital filmmaking, design and animation and all the other things that we do.
Attached are some of the recent elements that we have created internally so you can get a sense of where we want to go in terms of design style (gloss, glass looking, gradients, and so on...).
We are both a creative services firm as well as someone that needs to appear corporate to certain clients. So we need to not get so funky that we alienate our studio clients but also not be so corporate that we alienate ourselves creatively.
Lastly, we like to integrate things like grey scale camera charts, framing guides, and other film elements into our site, our location and so on.