I am a business and life coach. I have recently done a pilot of The Growing Edge for Entrepreneurs, a day workshop. I am seeking a logo for the Growing Edge as I want to use the name/brand to develop a series of workshops/seminars (eg- Growing Edge for Mompreneurs, Growing Edge seminar/group coaching program, Growing Edge retreat etc.)
I will attach a link to the mockup of my new home page for my website. I like clean and vibrant. I want the logo to be able to grow with the brand. I want a professional look but I don't like uber corporate or stuffy.
I am drawn to blues and greens and like the tones/feel of the design for the Vancouver Olympics (no pressure ;-)
I coach because I love people and love being part of their growth process. I am particularly passionate about business because I love empowering people to take a proactive approach to designing a life that they love and work that supports that.
My seminars are fun, productive and inspiring. I aim to create an intimate and authentic environment where participants can get to work on the areas of their businesses that are the most meaningful and relevant.
In short- I want awesome. I want to deliver awesome to awesome people who are creating awesome.
Awesome logo please
My target audience are entrepreneurs. As mentioned above, I will be doing a workshop specifically for mothers who are entrepreneurs, but I don't want to logo limited to appealing to mothers.
My clients will be mostly small business owners and I am appealing to the worldview: I want to be in charge of designing my life and I can achieve whatever I want.
This market is not full of 'old world/ old boys club' people. These people are fresh and innovative, they want an edge, they have an edge. They appreciate quality and authenticity and are open and eager for alternative ways of doing things. I want this logo to appeal to their desire for an edge- "oh this workshop will get me where I want to go!"
This market of entrepreneurs are young or young in heart, spirit and imagination. They are people who are using new ideas and technology to further their vision and aren't afraid to try something new.
This logo will be used for web more than it will print as the majority of marketing will be done online. I want this logo to stand out and be fresh and clean and beautiful. I want it to communicate to the client what the client will be receiving and that is quality, impeccability, inspiration, clarity and momentum
The term Growing Edge refers to our edge of growth in a particular area.
I want the words Growing Edge to be in the design and can be the design itself.
I am open to other images in there as well.
A tree or something that 'grows' seems obvious but I don't want to lose what this is about and look like a fertilizer or something.
I like the greens and blues (and orange) used in the Vancouver Olympics design, I think the colours are fresh and look beautiful together.
I like clean and elegant and for any 'busyness' to have a purpose.
I'd like to be able to add a subline to the logo, for example:
Growing Edge - for entrepreneurs
Growing Edge- for Mompreneurs
Growing Edge- Seminar series
Not to say that the subline will be part of the logo, but when it's added, it all looks right. Perhaps this is built into the logo, but I am able to change the words?
Overall I am open to creativity and respect your art and craft, so let's see what you come up with!
I am attaching my homepage- this logo will be a part of the workshop section at the bottom of the page