Great Web Agency Seeks Great Logo Design

Arrow Root Media

We build websites in WordPress and Drupal for arts organizations and nonprofits. We also produce videos, webcasts for performances, and run social media campaigns. We're progressive minded and provide great tech solutions for non-tech clients. While we're very technically proficient, we're a people first type business.

The designs I've seen so far have had an emphasis on "Arrows" and not so much on "Roots" - the conceptual idea behind Arrows and Roots is kind of a yin-yang concept - the "Arrows" are the masculine portion, while the "Roots" are the more feminine aspect.

Many of my clients are not tech-savvy, and are value oriented. However, I have worked with high-end clients (like the Museum of Modern Art), so would prefer something more modern and classy.

Many of my arts and nonprofit clients are female, but I am male and I have mostly male employees.

The idea behind Arrow Root Media is the following :
Arrow Root is a replacement for flour sometimes inside of stews - it helps things stay together and thickens it a little bit. There is also a little bit of counter-culture associated with the name - it's an "alternative" to other thickening agents.

The other idea behind Arrow Root are to include two opposing forces - an arrow that goes "up" (associated with vision and imagination) and "roots" that go down (grounded in reality).

I like this :
http://ariel-g.deviantart.com/art/B…2-47913845

I also like arabesque shapes as a replacement for "roots" :
http://luizalenora.deviantart.com/a…s-36473607 (but this one is a bit too feminine)

Finally, I have attached a company overview.

I'm really really really really really excited to see what you come up with!