Peek a boo | Peekaboo
We are in a process of launching a new brand of baby care products. The range consists of diapers, baby wipes, shampoos and other products.
It is a three phase project. The project starts with launching diapers and baby wipes that could compete with renowned brands like Pampers and Huggies. The brand should be perceived as a good quality brand which is fun and comfortable for kids. It should be perceived as vibrant and playful.
The following are the features of the new diaper brand:
- High absorbency/super dryness
- Anti leak with leak guard
- Witness indicator
- Refastening tapes
- Extra softness for increases comfort
In the first phase of the competition, a LOGO is required for the new diaper brand.
Middle class educated Asian and Middle Eastern mothers and diaper buying decision makers having children aged 0-4 years in the household.
The logo should be text based (and slightly graphical), but primarily typographic (see reference images). The graphics should be kids related with a colorful and playful theme. When the customer looks at the logo, it should immediately click as a baby product. The logo should also suggest ‘nurturing, caring, and loving. If there is an animation in the logo, it shouldn’t overpower the logo. Also, the logo should be such that it can be used for other baby products in the future like baby wipes, baby shampoo, baby powder etc. The designer needs to keep in mind that the logo is for the entire category and not just the diapers. There will be baby shampoos, wipes and other products in the same category in the future.
Logo should be delivered in:
- Adobe Illustrator (.ai),
- Adobe Photoshop (.PSD, .EPS),
- Jpeg (.jpg, .jpeg)
- Color Codes (CMYK, RGB, Pantone)
Note: There is 2 ~ 3 color limitation altogether for logo.