We are basically starting anew. We’ll be launching new programs and initiatives in 2016, along with a new website (currently in development).
Some additional thoughts:
Values to communicate with our designs :
We like logo to convey values such as empowerment, creativity and inspiration, passion, optimism, personal growth and capture the essence of “Food" for the Body, Mind, Heart/Spirit (It might not be possible to nail all of these in the logo, so please exercise your design expertise in terms of which of these you can emphasize.)
We’re interested in a logo design with a strong visual impact - with a kind of pictorial element that’s simple and instantly recognizable. Don't feel that you need to include pictures of food in the logo, just because the word “food" is in the name. We're more interested in seeing the brand values above captured and represented in the logo. If you do want to incorporate a food illustration, please aim to be creative and capture the essence of “Food" that feeds the mind, body, spirit.
Aesthetics - In general, we prefer simple, symbolic and contained looking designs - as opposed to complex wild.
We selected the color options of “Greens” and “Yellows” on 99Designs.
We like Greens for communicating health, vibrancy, wellness, renewal, growth, environment, eco-consciousness, etc. We like Yellows for communicating optimism, happiness, empowerment, etc.
We also like colors that communicate confidence, warmth, down-to-earth feel like oranges and browns . . . Feel free to play around with the range of colors or select the color combination you may feel best captures our organization.
As for types of fonts for the logo, we like the sans serif fonts for conveying authenticity/genuineness (as well as fonts for concepts like down-to-earth, natural and rustic). HOWEVER, you are the expert here, so if you think other styles could work well, we're 100% open to considering it.
Feel free to style the letters uppercase or lowercase as you want.
We hope this brief gives you the guidelines you’re looking for. However, we regard you guys as the experts, if you can come up with a better way than what is suggested, we’re open to it.
This is our first contest - we’re making this contest guaranteed as soon as we meet the requirements.
Feel free to get in touch if you have any further questions. Thanks for participating!