This logo is required for a new e-commerce site, that will offer users a service to enhance their portrait pictures (that are typically used as profile images on social networking sites e.g. facebook, linked-in, twitter, dating websites, etc....).
The purpose of the site is to offer advice on how to make the best profile picture to project the correct image, plus a chargeable service to subtly change your image to enhance your features (remove blemishes, enhance lighting, red eye reduction,...). The resulting image is still an accurate depiction of you, but looks more attractive - A key target market is to enhance profile pictures that are used on dating sites.
As well as a logo, we would also like a look and feel for the overall brand and our new website (corporate colour scheme, fonts, etc.)