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Glue Gun Lady
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Glue Gun Lady teaches crafters and hobbyists to turn their creative ideas into a money making business. Glue Gun Lady is a character in a book.
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Glue Gun lady is a craft lady trying to make money from her crafting ideas - tyring to turn her crafts to cash. She is a crafter with an attitude. She needs to be crafty and fun and memorable. Here's a site with women characters with attitude http://www.loraliedesigns.com/ - this is how we imagining glue gun lady - but with her own look and feel.
Glue Gun Lady will be rolled out as a book, a blog, later on products and will reach the entire - huge - craft market with women trying to find a way to take their creativity and turn it into a cottage industry. She must have the personality to do this.
Our market is women from approximately 30-65 - most stay at home moms or corporate drop-outs wanting to start their own business. They buy craft magazines, knitting magazines, Martha Stewart wanna bes, home dec books, sewing publications etc. Middle income - some college.