Yoway - yogurt your way
We are a group of individuals with many years in the business world. We decided we wanted to start a self serve frozen yogurt business that has a fun concept good for the whole family and a healty alternative. We plan to expand in many markets. Our first opening will be in South Florida in the next few months.
We hope to serve all individuals who are looking for a great tasting healthy refreshing treat. We plan to have stores in all types of communities. The yogurt store will be simple in design, yet bright, fun, energetic and upbeat. We want our stores in communities were people like to gather and enjoy hanging out with friends. We want the customer to have many choices of the flavors of the frozen yogurt, plus many choices of toppings. They get to create to their liking - Yogurt your way!
We need a logo that represents our softserve frozen yogurt - Yoway.
We would like the logo to incorporate the phrase - yogurt your way-
Some thinkgs to think about
1. no cartoones, - we want it to be playful, coloful but not cheap or childlike.
2. nothing too elegant - we want to be simple, but yet with a bang - a wow factor.
3. the typeface should be clear, simple and bold. we want something that stands out.
4. Color- not too dull and then again not to bright like hot colors. We do like the colors of a deep rasberry, bright yellows(if it works - we know yellow can be hard to work with), oranges - fun colors
5. please feel free to experiment with colors.