Giant Digital is an online publishing company, our websites Gigwise, PopDash, TaleTela and Entertainmentwise are visited by millions every month. We need a logo for our company that relates to our established brands but also brings something new, cool and fresh to the table.
We're a young company that wants to present a cutting edge, forward thinking image, that is fun but clever.
Our target audience are media agencies, media planners and buyers, household brands, music companies and small cool niche businesses.
We need a logo that works online and in print as we hand out plenty of business cards. But also the branding needs to work at a tiny resolution and in monotone as we often feature as media partners on the bottom of posters. I did have an idea of a giant rising out of zeros and ones but that may well look too comicsy and maybe a play on words would be better than something obvious as we are not a giant company by any means. The logo needs to be pretty slick as we're pitching to advertising people and I want something that is memorable but not gaudy.