Gift Card Exchange (Name is flexible)
I like to believe I'm an entrepreneur running the first test of a new business in the marketplace. I work for a public corporation that incubates new businesses. This is my first "go" at taking a business to market. I'm extremely excited / nervous / eager to take a business plan on paper and build it in the real world. If the market test goes well, this has the potential to be a $100M business! I'm fairly inexperienced in branding so I'm relying on you to be the expert. I look forward to partnering with a designer during the development of multiple designs including: logo, brand, web, icon, print, collateral and print.
I am looking for a brand that will attract attention as persons walk by understanding that they don't know anything about this new kiosk product.
We'll be targeting grocer shoppers (we're testing this in groceries in the Midwest. This is a totally new concept centered around trading in unwanted or unused gift cards for cash, instantly. We're trying to get the average consumer who has gift cards sitting in their house, car, purse, wherever to walk up and sell us their gift cards. Almost every US household has unused gift cards lying around so this needs to appeal to young and old, male and female, rich and poor, etc.
First of all, you're free to be very creative in this logo. I have no preconceived notion on what this should look like. To help guide you, here are some parameters / thoughts.
We worked on building a mock-up machine that would ultimately be built to execute this business (it's a self-service business, not a "manned" solution). I will attach an image of this foam mock up. Please don't be distracted by the "stand-in" logo on here. This is not the logo we want.
But the color scheme is blue, green and yellow. I'd prefer to stick with this color scheme.
This concept centers around some key words: gift cards, exchanging gift cards, cash, instant gratification, money, marketplace, trading, cash liquidity, etc.
I will be taking this into market on Nov 15th, so this needs to move fast!
The business name of should be integrated with the logo (or rather, I'm looking for input on how the name AND logo should look). This should appeal to the masses, be fairly clean, and professional but engaging and attracting all consumers
I need output to be in simple picture format (such as .jpg, .gif).
Please do not use any stock images or clip art in the logo.