Our business provides MASSAGE SERVICES TO CORPORATE ORGANISATIONS around Australia on site, at their office.
We also do wellness presentations / workshops, and put together complementary health services for our clients such as yoga and fitness classes depending on the needs & preferences of each company. Massage is our core service however.
The primary goal of our business is to relieve stress and improve relaxation in the office - thereby improving the overall wellbeing of our clients and generating positivity in the workplace!
Our target audience includes businesses with between 100 to 1,000 staff. We most often perform 15 minute neck and shoulder massages for employees. And we work with a variety of business types from oil & gas companies, to insurance companies, government organisations, real estate offices - and everything in between.
Our Brand Concept:
We want something fresh & playful... maybe a retro undertone, maybe something we can't even conceive of at this point! The name REJOOV itself alludes to "rejuvenate or rejuvenation" since stress relief is such a major component of our services. However - we also like that the name provides some room to be CREATIVE and a bit PLAYFUL with our brand, which is distinct from many other massage service companies out there. We like the idea of not just relaxing our clients - but ultimately providing them with a sense of RENEWAL and GREATER ENERGY. Our logo should reflect this.
In terms of specifics around logo development - we need a balance between creativity, energy and professionalism. Our key target audience is CORPORATE organizations and we need to ensure that we maintain credibility with our logo. At the same time, we also want something that is unique and allows us to be fairly creative and playful as we go forward with the development of our brand. There should be an emphasis on the word "REJOOV" more than the other words in our name.
In terms of image and feeling created in our audience - we want them to associate our business and logo primarily with these ideas > relaxing, soothing energizing, uplifting, kind of funky, AND professional.